Strategic Plan

Thomasville Area Board of REALTORS® Strategic Plan

Date approved by the BOD:     November 12, 2018

 

Four functional areas have been identified that best describe the areas in which the Thomasville Area Board of REALTORS® will focus activities and actions to provide the members with valuable and effective  programs and services.

1.  Association Management:
Administration / Operations / Finance / Member Communications

2.  Communications and PR:
Consumer Outreach / Community Service / PR

3.  Industry Issues:
Political and Governmental Affairs / Laws and Regulations

4.  Professional Development:
Education / Training / Code of Ethics / Standards of Conduct

 

(1) Association Management

Guiding Purpose: TABR shall adhere to our fiduciary duties, be accountable for the management decisions in the highest moral and ethical standard of the National Association of REALTORS®, and effectively communicate within our membership.

  • (a) Ensure financial solvency
  • (b) Adapt to the changing needs of the general membership
  • (c) Ensure professional oversight of the board
  • (d) Ensure effective communication

(2) Communications and PR

Guiding Purpose:  TABR shall promote value, professionalism, presence, awareness, and knowledge of Realtors® to the general public/consumer.

  • (a) Promote and protect the REALTOR® image
  • (b) Enhance the REALTOR® image through community involvement and public/consumer awareness

(3) Industry Issues

Guiding Purpose:  TABR shall encourage member & consumer involvement in political issues that pertain to property rights, the local real estate industry, and the community.

  • (a) Awareness of Issues
  • (b) Actively participate in community and governmental affairs as related to real estate

(4) Professional Development

Guiding Purpose:  TABR shall provide professional development opportunities to ensure a level of competency in its membership.

  • (a) Provide continuing education to meet requirements of GREC standards

Thomasville Area Board of REALTORS®

Strategic Plan with Operational Objectives

 

FOCUS AREA 1: Association Management

Focus Area Guiding Purpose: The TABR shall adhere to our fiduciary duties, be accountable for the management decisions in the highest moral and ethical standard of the National Association of REALTORS®, and effectively communicate within our membership.

  • (1a) Ensure financial solvency
    1. Task membership committee with creating an affiliate partnership program and member incentive program
    2. Set the 2019 strategic plan priorities prior to adopting the 2019 budget
    3. Task budget committee with presenting a recommendation for a strategy for future adjustment of dues for review and approval by board of directors
  • (1b) Adapt to the changing needs of the general membership
  1. Task MLS administrator to take a general consensus/survey of membership concerns of MLS towards end of contract
  • (1c) Ensure professional oversight of the board
  1. Provide adequate funding for staff professional training (Regional AE Conference and/or AEI)
  2. Task the staff with developing chronological documentation of AE daily/monthly routine and processes
  3. Task the President elect to research and establish an annual board of director transition process and meeting protocol; meeting protocol to include Committee Chairs, and Vice Chairs
  • (1d) Ensure effective member communication
  1. Promote board website through Navica banner, quarterly board meetings and newsletter
  2. Task President to welcome new members

 

FOCUS AREA 2: Communications and PR

Focus Area Guiding Purpose: The TABR shall promote value, professionalism, presence, awareness, and knowledge of REALTORS® to general public/consumer.

  • (2a) Promote and protect REALTOR® image
  1. Utilize NAR’s ad generator to add filler to local newspapers and publications
  2. Educate the membership on the proper use of REALTOR® “R’ and logo during orientation, newsletters, etc.
  • (2b) Enhance REALTOR® image through community involvement and public/consumer awareness
  1. Task community service committee with the feasibility of partnering with the City of Thomasville or other organizations to provide a home buyers seminar
  2. Task community service committee with establishing quarterly events with a consumer outreach component (toys for tots, food drive, first responder’s luncheon, school supplies)
  3. Research and identify NAR and GAR grants for community and consumer outreach projects/programs

 

 

 

FOCUS AREA 3: Industry Issues

Focus Area Guiding Purpose:  The TABR shall encourage member & consumer involvement in political issues that pertain to property rights, the local real estate industry, and the community.

  • (3a) Awareness of Issues
  1. Actively promote calls to action and responses via Navica MLS banner
  2. Research and identify NAR and GAR grants for RPAC fundraising
  3. Research and identify NAR and GAR grants for issues support
  • (3b) Actively participate in community and governmental affairs as related to real estate
  1. Task utilities committee to attend, report to board of directors, and initiate local calls to action as needed
  • Provide resources to local elected officials (On Common Ground, RPR Statistics)

 

 

FOCUS AREA 4: Professional Development

Focus Area Guiding Purpose:  TABR shall provide professional development opportunities to ensure a level of competency in its membership.

  • (4a) Provide continuing education to meet requirements of GREC standards
  1. Provide unique, relevant, skillful speakers
  2. Promote the GAR Scholarship for designations and certifications
  3. Market applicable CE classes to the public