Thomasville Area Board of REALTORS® Strategic Plan
Date approved by the BOD: September 28, 2025
Four functional areas have been identified that best describe the areas in which the Thomasville Area Board of REALTORS® will focus activities and actions to provide the members with valuable and effective programs and services.
ASSOCIATION BENEFITS
Member Communications/ Member Benefits
TABR is dedicated to delivering clear communication and valuable member benefits that strengthen professional growth, connection, and success.
- Providing timely and transparent updates on industry news, board initiatives, and member
- Offering resources, tools, and benefits that enhance professional development and business
- Ensuring members feel connected, supported, and valued within the REALTOR®
- Continuously evaluating and improving benefits to meet evolving member
- Direct the Membership Committee to design and implement an affiliate partnership program along with a member incentive
- Conduct a thorough review and make necessary revisions to the annual Strategic Plan before finalizing the annual
COMMUNICATION AND PR
Consumer Outreach / Community Service / PR
TABR shall promote value, professionalism, presence, awareness, and knowledge of Realtors® to the general public/consumer.
- Promote and protect the REALTOR® image and E hance the REALTOR® image through community involvement and public/consumer awareness
- Promote and protect REALTOR® image
- Utilize NAR’s ad generator to add filler to local newspapers and publications
- Educate the membership on the proper use of REALTOR® “R’ and logo during orientation, newsletters, etc.
- Enhance REALTOR® image through community involvement and public/consumer awareness
- Actively educate the public the importance and benefit of hiring a Realtor®
- Task community service committee with establishing quarterly events with a consumer outreach component (toys for tots, food drive, first responder’s luncheon, the arts, school supplies)
- Research and identify NAR and GAR grants for community and consumer outreach projects/programs
ADVOCACY
Political and Governmental Affairs/ Laws and Regulations
TABR shall encourage member & consumer involvement in political issues that pertain to property rights, the local real estate industry, and the community.
- Actively participate in community and governmental affairs as related to real estate
- Awareness of Issues
- Research and identify NAR and GAR grants for RPAC fundraising and/or for issues support
- Actively participate in community and governmental affairs as related to real estate
- Task RPAC committee to attend, report to board of directors, and initiate local calls to action as needed
- Provide resources to local elected officials (On Common Ground, RPR Statistics)
PROFESSIONAL DEVELOPEMENT
Education / Training / Code of Ethics / Standards of Conduct
TABR is committed to advancing the professionalism and competence of its members through impactful educational opportunities.
• Education of Our Members
- Deliver professional development programs that equip members with the knowledge and skills needed to excel.
- Provide continuing education that fulfills GREC, NAR, and GAR
- Offer engaging and relevant programs featuring expert speakers on timely industry
- Promote the GAR Scholarship to encourage members in pursuing designations and certifications.
- Actively market CE classes and educational opportunities to increase member
- Strengthen members’ understanding of professional standards of conduct by actively providing access to TABR bylaws, policies, and procedures, ensuring all members have and know these